For this brief, designers were tasked with the creation of a logo and paper bag design for ‘Leaf Lounge’, a plant shop and coffee house.

I opted for a muted, earthy colour palette to evoke both key elements of Leaf Lounge’s offering: plants, and coffee, as well as reflecting the warmth and tranquillity of the space.

A modern, geometric typeface, Velvetyne’s Lineal mirrors the uniqueness of the brand concept.

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